Paul Goble
Staunton, Oct. 26 – Kazakhs are increasingly likely to use their national language rather than Russian when they go online, and now are posting in Kazakh more often than in Russian on one platform (Facebook) even though Russian is the more widely used language on others, according to new studies.
What that means is that Kazakhs are increasingly using their national language even in a sector that had long been assumed to be most immune to the transition away from Russian (tribune.kz/v-almaty-proshla-brand-analytics-conference-kazakhstan-2026/ and altyn-orda.kz/kazahskij-yazyk-oboshyol-russkij-v-odnoj-iz-sotssetej-kazahstana-chto-pokazali-tsifry/).
At a recent conference of researchers on Kazakh internet habits, Brand Analytics reported that as of this summer, 41.4 percent of all posts on Facebook in Kazakhstan were in Kazakh, slightly more than the 39.2 percent that were in Russian. On almost all other platforms, Russian still dominated although its share of posts continues to decline.
One major exception, the media research center said, involved Telegram posts. There, Kazakh has not gained relative to Russian. Instead, in recent months, the number of reports in Kazakh and the quantity of writers has declined approximately by a third, a sign Kazakhs may no longer be using this channel as much or choose to use Russian to reach a broader audience.
Because so many factors are involved in changes in the use of Kazakh as opposed to Russian, individual figures need to be examined with care, the researchers say; but the overall trend is clear: Kazakhs are increasingly inclined to use their national language on almost all online platforms, yet another indication of the growing power of Kazakh.