Paul Goble
Staunton,
October 2 – Kremlin propaganda today is “much more effective than its Soviet
predecessor,” Kseniya Kirillova says, because “unlike Communist propaganda,
today’s Kremlin ‘information operations’ to not need to adhere to a specific
ideology” or “maintain logical consistency.”
To
achieve its goals, the US-based Russian journalist argues on The Integrity Initiative portal, the
Kremlin’s propaganda effort relies on the promotion of “images and the feelings
created by images which are so provocative that they affect people much more
than rational arguments” (integrityinitiative.net/articles/fear-and-hatred-how-propaganda-persuades-emotion
in English; tverezo.info/post/71907
in Russian).
Thus, Kirillova says, “Russian
propaganda does not create a system of views but appeals directly to emotions,
instincts, reflexes and passions, the intertwining of which leads to the
desired result for the Kremlin,” because “in combating this disinformation … it
is almost impossible to argue with emotions.”
As the West’s experience in
countering communist ideology, she continues, “a coherent system of views can
be refuted [and] ideological errors can easily be debunked by comparing them
with the truth. But emotions are another matter,” and Moscow today promotes
four of these and then mixes them together.
The first of these emotions is fear.
Through various media, people are “artifically plunged into an illusory hell”
from which they can escape only by “consolidating around a national leader,” in
the case of Russia, Vladimir Putin. At
one level, such fears are “natural defensive reactions;” but in this case, they
are used to anything but natural ends.
The second of these emotions is
hatred. “Scaring people [in turn] is
impossible without creating an image of the enemy, the source of the very
threat that gives rise to a sense of fear.” In the Russian case, this includes
Ukrainians, Americans, and minorities of various kinds that many Russians already
find distasteful.
“Hatred is especially dangerous,” Kirillova says, “because it removes
moral prohibitions in those who are consumed by it. It justifies the most
primitive and base human instincts: the desire to take part in collective
persecution, to rummage in someone's dirty laundry, to invade someone's
privacy, to turn someone's life into a public spectacle.”
The
third emotion Kremlin propaganda seeks to promote is cynicism, “an inevitable
consequence of hatred and fear.” Not
only does this lead to the dehumanization of the other and the devaluation of
facts and reason, but it justifies relaxing moral constraints in order to
combat the threats Moscow propaganda has highlighted.
And
fourth, the propaganda emanating from the Kremlin promotes elitism, either of a
collective kind like a nation, or of an individual one. In both cases, it
posits that the group the Kremlin is appealing to has special rights and missions
and thus is justified in taking extreme measures against those who it had
identified as enemies.
But
what makes Kremlin propaganda especially powerful, Kirillova says, is that “all
four types are very often intertwined in a person’s mind and it’s difficult to untangle
them. [It} creates a full range of emotions … and all of these states are
easily interchangeable depending on how a person is feeling at any given moment
and how they justify and rationalize each of [them].”
As
a result, the Kremlin’s propaganda effort and the efforts of those who have
copied it have “proven that playing to images and feelings is more effective
than any ideology and that controlling emotions is much more effective than
controlling thinking.” Indeed, this effort has “also shown how surprisingly
easy it is to persuade many people to drop their moral standards.”
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