Paul Goble
Staunton,
January 14 – However measured – print runs, subscriptions, employment, kiosks,
or advertising income – Russia’s periodical publications have been in free fall
for the last five years and are declining in recent months at an accelerating
rate, according to Oleg Falichev of Voyenno-Promyshlenny
kuryer (vpk-news.ru/articles/47539).
For the last five years, Elena
Shtikova, executive director of the Union of Print Industry Enterprises says, “the
number of employees in print media has fallen by a quarter. Some have found
jobs in the electronic media, but not all.” And according to government
figures, the number of print media in Russia has fallen from 73,000 titles to
52,629.
This decline in turn has had a “multiplier”
effect leading to the closure of typographies and the elimination of distribution
points. For the next tear, Falichev continues, the number of workers in the sector
is predicted to decline by 15 percent with advertising revenue falling another
ten percent.
Part of this decline reflects a
shift to the Internet, but part of it is the product of government decisions
limiting certain kinds of advertising such as for alcohol and tobacco. That has
cut the income of newspapers and journals by “approximately a third,” officials
in the sector say.
The print media used to attract 25
percent of all advertising revenue, but now it brings in “less than four
percent.” That has led to increases in the sale prices of newspapers and magazines
as have rising costs for paper, printing and logistics. And print runs have
fallen 10 to 15 percent every six months.
Kiosks have disappeared. In 2004,
there were 42,000 of them; now there are 16,500. Papers and magazines are now
sold in more stores, but not enough more to make up for the collapse of news
kiosks, Falichev continues. And despite efforts, only about one of five network
stores carries newspapers and magazines.
The overall figures are bleak. In 2013,
Russian periodicals were issued in a total print run of one billion copies. By
2017, that number had fallen to 500 million. “During the first half of 2018,”
Falichev says, “it fell another ten percent and at present does not exceed 450
million copies in all.”
Postal costs, rising faster than inflation,
also are pushing down subscriptions.
The Voyenno-Promyshlenny
kuryer journalist says that any recovery will depend not just on more
government assistance but on changing laws and regulations that now limit what
advertising newspapers can carry and other services they might provide. The sector requires a complex approach and
greater cooperation among its various components.
Obviously more needs to be done and the government
needs to help out because under conditions of information war and sanctions, it
would be “simply stupid” for the government to allow Russia’s print media to
die out.
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