Paul Goble
Staunton,
November 27 – Propaganda doesn’t always work as intended. Many may remember the
famous case of a 1986 Soviet film, “The Man from Fifth Avenue,” which followed
a homeless American down the most expensive shopping street in the US, a film
intended to reinforce communist messages about the class nature and oppression
of American capitalism.
But
as numerous observers pointed out, most Soviet citizens didn’t notice the
homeless man. What they saw were the windows full of good far beyond their
imagining and decided that they wanted to have some of them for themselves. The
homeless man was quickly forgotten; the goods in the windows were not. And that
accelerated the demise of the Soviet system.
A
far more fateful case, however, arose 13 years earlier with the now classic
Soviet film, “Seventeen Moments of Spring.” It was viewed repeatedly both in theaters and on
television. Indeed, it was perhaps the first modern Soviet “blockbuster.” But that
popularity had “a dark side” (news.rambler.ru/community/41329716-temnaya-storona-semnadtsati-mgnoveniy-vesny/).
For almost the first
time since World War II, the film showed Nazis not as stupid fools “but as intelligent
and clever opponents, who had their own truth,” however wrong and offensive. Its
actors gave “Nazism a human face.” Indeed, it is said that the descendants of
one of the Nazis portrayed sent a letter to the Soviet actor praising the way he
showed their ancestor.
The film didn’t show the bestial face
of the Nazi regime but rather the banality of its evil, all the better to highlight
the challenges that the Soviet agent Shtirlits faced. But for many, his role was secondary; the
different portrayal of the Nazis as human beings had a far greater emotional
impact.
“Seeking to show how difficult it
was to fight with a worthy and intelligent opponent,” the film’s directors “achieved
an effect which they clearly hadn’t counted on: Nazis became fashionable in the
last years of the USSR.” Children played them in the courtyards, and some
university students began to study them.
As Russkaya Semerka recounts, “Soviet pioneers and komsomolites did
not see anything shameful” in this or in having fake passes with swastikas on
them. They didn’t link those things with Hitler; but this change in attitude
means that his Mein Kampf began to circulate
just like any other prohibited samizdat.”
Russian historian Konstantin
Zalessky suggests that the film “made possible the glamorization of Nazism by
making it attractive. And some Soviet citizens didn’t stop with external manifestations
of German ‘ordnung’ or the study of the songs of the Third Reich.” They went
much further.
“They began to study the theory and
practice of Nazism, seeing in it a better ideology and system than the Soviet
one of that time. The most intellectual neo-nazis in the USSR went into esoteric
studies … or geopolitics.” But some were attracted by the Nazis’ “iron
discipline” and sought to emulate that.
According to Russkaya semerka, “it
is hardly possible to calculate how many people in the ranks of the Pamyat
Society or the Russian Popular Unity (RNE) followed the television serial, “Seventeen
Moments of Spring;” but that is became an impulse, an intial push which
legalized Nazism in mass consciousness is beyond question.”
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