Paul Goble
Staunton, July 15 – Even before the semi-final matches, broadcasts of World Cup matches drew Russian viewers away from political talk shows and entertainment programs and allowed the Russian sports channel Match TV to dominate ratings in recent weeks, Mediascope data show.
Its figures, gathered in ways like the Nielsen ratings are in the United States, have been reported by the We Can Explain telegram channel (t.me/mozhemobyasnit/23670) and discussed in detail by the NeMoskva portal (https://nemoskva.net/2026/07/15/futbol-pobedil-propagandu-rossiyane-smotryat-chempionat-mira-po-futbolu-vmesto-politicheskih-tok-shou-na-goskanalah/).
Over the past month, Match TV broadcasts of World Cup matches dominated Russian TV viewing. The clearest example was when the match between Argentina and Egypt garnered twice as many people as did the main political program hosted by Dmitry Kiselyov.
This situation is likely to remain the case, with Match TV’s advantage over all other channels increasing as the final rounds and championship of the World Cup take place.
No comments:
Post a Comment