Paul
Goble
Staunton, May 23 – Vladimir Putin is
deeply suspicious of the Internet, viewing it as a source of “disinformation
and manipulation,” Ekho Moskvy editor Aleksey Venediktov says ((echo.msk.ru/blog/pressa_echo/1985746-echo/).
But he is also a very clever politician who recognizes that there are some
things he must adapt himself to, Yevgeny Gontmakher observes.
The Internet is one of those things,
the sociologist insists in an interview with Roza Tsvetkova of Nezavisimaya gazeta today, and thus the
Kremlin leader is likely to make use of it in various ways, including Youtube
interviews and Tweets, in the future – and possibly sooner than anyone now
thinks (ng.ru/ng_politics/2017-05-23/9_6993_twitter.html).
Before the electronic age, the
sociologist begins, a politician’s success depended on his ability to use
oratory and the print media to reach and mobilize voters. After television
appeared, he or she had to learn how to use it. “Now there is the Internet,”
something no longer “exotic” even in Russia, “a Rubicon has been crossed,” and
political leaders must adapt to it.
“For the new generation of Russian
politicians,” Gontmakher says, “the Internet is the only variant available to
promote himself … A Politicians must be able to interact with people via the
Internet, to get their reactions back.” Up to now, however, the number of leaders
who can do that can “be counted on one’s fingers.”
Gontmakher says that he “does not
exclude that in the nearest future, not in these presidential elections but for
example in the next parliamentary ones, television debates, which no longer
interest anyone, will be shifted to the Internet, online,” where people will be
able to react and far more will watch.
He says that he does not exclude
that “in the Internet will be presented some exclusive materials with Putin,
perhaps in the form of the Youtube.” Putin
is “carefully studying the experience of the American elections,” and so are
other (e.g., ng.ru/ng_politics/2017-05-23/9_6993_party.html),
as are leaders of the LDPR and the KPRF.
The Internet is one of those
irreversible forces, one that has profound consequences for both society and
the powers that be. It helps promote the
former because “social networks are the most horizontal links, the most civic
society.” But for that reason, the powers that be as a vertical find themselves
“in a certain sense” at odds with this.
Some among the powers may want to
ban it, but doing so in Russia, with its millions of users, would provoke a
crisis, Gontmakher says. And thus they
must adapt because “to go against the flow would be deeply counter-productive.” And that process of adaptation will only
accelerate.
Why isn’t Putin on Twitter now? the
sociologist asks rhetorically. The reason likely is that Putin, Medvedev, the ministers
and the head of the Presidential Administration are politicians. And for them,
the time when as they though politics was only in the offices of those at the
top … is already passing – and doing so irreversibly!”
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