Wednesday, February 13, 2019

Is Moscow Digitalizing TV to Destroy Regional Broadcasters?


Paul Goble

            Staunton, February 12 – When Moscow announced plans to shift from analogue to digital television broadcasting, it was immediately obvious that this would hit regional TV stations harder than central ones given that the former lag far behind the latter in making this transition (windowoneurasia2.blogspot.com/2018/12/shift-from-analogue-to-digital-tv-will.html).

            But now that the change has moved beyond the experimental phase and even sparked protests (windowoneurasia2.blogspot.com/2019/02/flashmob-protests-hit-seven-regions.html), the reaction of officials suggests that they may view the destruction of regional broadcasters as a kind of collateral benefit.

            That is because “the solution” these officials have proposed is one beyond the means of almost all of the regional stations. Many may lose their audiences and be forced to close, thus centralizing broadcasting still further and meaning that Russians will get more news about Moscow than about their own regions, let alone neighboring ones.

            During a visit to Tula this week, Aleksey Volin, the deputy minister for digital development noted that most regional broadcasters produce only an hour and a half to five hours of original programming a day, far less than the 24  hours a day he says they need to produce to gain access to the digital package Moscow is assembling (tass.ru/ekonomika/6101027).

                If regional broadcasters want to become part of the third block of the digital multiplex, Volin said, “your must broadcast original programming 24 hours a day, seven days a week,” a requirement vastly greater than they can possibly meeting.  He added that “regional TV channels aren’t ready on the technical side either.”

            Such rationing by price is a much-favored way many governments adopt to achieve their ends: They can claim that they aren’t moving against this or that group; but the price structure they set up will have that outcome – and quite likely be exactly the one they had in mind, all their protests to the contrary.    

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