Staunton, January 10 – Three years
ago, only 21 percent of Russians said they did not read newspapers and
magazines; now, 43 percent say they don’t, a shift that both reflects and helps
explain the fact that for the first time ever, a higher percentage of Russians
say they would prefer to read something on line than in hard copy, 47 percent
to 46 percent.
Those are the findings of a VTsIOM
poll (wciom.ru/index.php?id=236&uid=116624)
that is attracting attention because of its implications for the print media,
advertising placement, and efforts to reach the Russian population (politsovet.ru/57680-internet-vpervye-operedil-po-populyarnosti-pechatnye-smi.html).
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