Tuesday, March 5, 2019

The Second Most Cited Source in Russian Social Media Isn’t In Moscow: Its in Yekaterinburg


Paul Goble

            Staunton, March 5 – Among the many things that are hyper-centralized in Vladimir Putin’s Russia are news outlets, but remarkably, social media are undermining that centralization; and today, the second most cited news source on those channels is located not in Moscow but in Yekaterinburg.

            That is the URA.ru news portal, and while it is cited far less often than Novosti (ria.ru), it beats out TASS (tass.ru) two to one, according to a survey during January of this year by the Medialogia company. During that month, Novosit was cited on Russian social media 1.8 million times, URA.ru 265,000 times, and TASS 126,000 (ura.news/news/1052374986).

            This is a remarkable development in the Russian media environment, and URA.ru’s achievement suggests that in the electronic media, regional outlet can and sometimes do attract far more attention than Moscow ones, breaking the information stranglehold the center has over the regions, even as regional print media die and regional TV is forced off the air.

            Not everyone in Moscow is happy about this development, and a recent attack on URA.ru for supposedly distributing “fake news” appears part of a larger effort to frighten its readers off and to keep the agency from continuing to break stories that the Moscow media ignore  (ura.news/articles/1036277673).

                There are many other regional news agencies in Russia that are contributing to this development. They deserve the following they have among Russians and they merit more attention from those interested in the development of Russia than they normally get. They may be based in the regions, but they often, as does URA.ru, cover stories of countrywide import. 

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